Background

Most marketers go deep on one thing. I spent six years going across all of them — paid, brand, growth, product — because the value isn't in any single layer. It's in knowing how they connect.

Experience

Product & Brand Marketing Manager

Aria · B2B Fintech · Embedded invoice financing API · 100+ countries

  • —Revamped the website to add persona pages to better convert our target audience
  • —Created sales enablement assets both for internal teams but also client and partners to help them sell Aria
  • —Launched an AI visibility strategy on LLMs (ChatGPT, Gemini, etc) resulting in 3x the amount of leads coming from that source within the first 6 months
  • —Deployed a new AI-assisted content production system meeting our brand and editorial guidelines resulting to 2 to 3 new pieces of content per week
  • —Overhauled the PR strategy, leading to 4x the amount of coverage in the UK market

Brand Manager

Shine · B2B neobank for independents & freelancers · Acquired by Ageras, June 2024

  • —Led end-to-end branding campaigns (XXM€) in a highly competitive fintech market, driving assisted brand awareness up 400%.
  • —Built brand reporting from scratch — market insights, customer preferences, and campaign performance — giving a data foundation to a function previously run on instinct.
  • —Sharpened Shine's positioning post-acquisition by Ageras, using market research and consumer interviews to maintain brand coherence through the transition.

Senior Marketing Manager - CMO right-hand

Shine

  • —Translated the CMO's marketing vision into actionable plans, aligning product, acquisition, and brand teams around a shared roadmap.
  • —Managed three concurrent structural initiatives — pricing overhaul, rebranding, and repositioning — maintaining execution coherence across all three simultaneously.
  • —Built and owned the marketing budget planning process end-to-end: allocation modelling, cross-team trade-offs, and quarterly reporting to the exec team.

Digital Marketing Manager

Shine

  • —Grew paid acquisition budgets (SEA, social, display) by +900%, scaling from XXK€ to over XM€.
  • —Built the marketing automation stack from scratch (email + onboarding flows), improving conversion rates across key activation steps.
  • —Launched a weekly growth experimentation programme — A/B tests, landing pages, copy variants — to identify the highest-impact levers for paid plan conversion.

Marketer

Part-time Freelancer · Freelancing since my undergrad studies, and still working outside office hours for a few clients

  • —Deployed the full marketing automation stack for a US Series C company, from auditing the existing setup to production.
  • —Helped a French legaltech define and build its marketing function: scope, team structure, and hiring process.
  • —Scaled paid acquisition (Meta, Google) for several e-commerce brands, optimising ROAS within tight budget constraints.
  • —Built marketing analytics dashboards for UK Series A companies, enabling teams to independently track acquisition and retention.

UK Marketing Specialist

Internship

Crème de la crème · Freelancing marketplace

  • —Launched Crème de la Crème as part of a country team of 4, acting as first UK marketer.
  • —Developed and deployed the new site's SEO strategy, gaining around ten positions on core keywords.
  • —Grew the UK client and freelancer base by 200%.

Growth Marketer

Internship

Rebel Hack Studios · Pioneering growth marketing agency, acting as marketing team of post Series A startups

  • —Launched and managed around 150 growth experiments across paid and organic channels.
  • —Set up 2 end-to-end marketing automation systems (4/5-tool stacks).
  • —Planned and implemented around ten tagging plans (GA, GTM, Segment).

Education

Bachelor of Business Administration (BBA), Management

ESSEC Business School · Singapore

Exchange Semester, Business Administration

Aalto University · Finland

French Baccalauréat ES, International Option

Lycée International Charles de Gaulle · Dijon, France

Skills

Product MarketingBrand StrategyGrowth MarketingPaid AcquisitionMarketing AutomationAnalytics & BISEOPositioning & MessagingProduct AnalyticsGTM Strategy